The pre-Series A round will help the sustainable packaging company expand across automotive, lithium-ion battery, solar, defence, and steel sectors as India’s engineering exports hit record highs.
Econovus Packaging, a Pune-based startup engaged in manufacturing engineered sustainable packaging for industrial supply chains, has raised Rs 40 crore in a pre-Series A round led by Rainmatter, the investment arm of Zerodha, with Rockstud Capital as another participant. The funds come at a time when India’s engineering exports have hit an all-time high, and there is growing demand for eco-friendly packaging solutions that conform to international standards.
What Econovus Actually Builds
Founded in January 2019 by Ramesh Prasad, Econovus develops customised, end-to-end packaging solutions for complex industrial applications. Its offerings combine proprietary IP-backed materials with space optimisation techniques and a design-to-cost methodology, helping manufacturers reduce their total cost of ownership without compromising product protection or compliance.
Econovus offers a diverse range of products for various applications, including UN-approved packaging for lithium-ion batteries, heavy-duty export packaging, returnable and expendable packaging systems, and automotive packaging for different vehicle formats such as Completely Knocked Down (CKD), Semi Knocked Down (SKD), and Completely Built-Up (CBU). Packaging solutions from Econovus help with container optimisation and reduce logistics costs by ensuring compliance with international packaging standards.
Why the Timing Makes Sense
India’s engineering exports have reached a record $122.43 billion, making them the most significant contributor to Indian exports, with close to a 28% share of total merchandise exports. This is in tune with the complexity of industrial supply chains worldwide and with the fact that sustainability has now become a criterion rather than an option when it comes to procuring packaging solutions.
Where the Capital Goes
Econovus is using the funds raised to expand into automotive and other sectors, such as clean energy, defense, steel, and industrial manufacturing.
